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Buddy-Watcher's Marketing Strategy

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The current marketing activities by the firm are limited by its resources. As the company is a start-up, it uses the bootstrapping methods to reach out to a maximum number of people. The two main marketing instruments for the company are, attending various trade fairs & dive shows and promoting the company image by posting on various social networks especially (Facebook) for remaining relevant with today’s crowd.

The trade fairs give the company a platform to reach out to possible customers, as the shows have a large set of concentrated visitors (Retailers & Distributors) to discover latest innovations in the dive industry and reach out for a possible cooperation. These dive shows also offer a certain amount of publicity when being mentioned in the press for its innovative nature and also certainly help when being enquired by bloggers for promotion of device. …show more content…
These social networks help the start-up to create a digital face for themselves to be recognized by the consumers. These pages become a daily conversation tool between Buddy-Watcher and the prospective consumers and they also serve as information source for its followers by posting about new launches, product updates, trade show participation & others. As online marketing currently focuses on facebook activities, some key insights upto this point are presented. The facebook page of Buddy-Watcher counts 3,231 likes and the best performing week saw posts reaching a wide audience of 44,700 and engagement of 4,105 post likes, comments, shares between

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