Btec Business Level 3 Unit 9 P3

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P3- Compare the ways in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives
Definition of marketing mix
When it comes to defining marketing mix in words, then it would be referred as the actions and methods used by a business to promote their products or services. The marketing mix is important, because each of the elements on the diagram above influence each other when taking decisions. These 7P’s make up the whole business plan and if they are practiced in the right way there would be a great success to the business. (The economic times, no date)
Title: Marketing Mix diagram:

Source- Marketing Mix diagram: The 7P’s
The 7P’s model first
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The reason for choosing Apple and Samsung is simple, because both of them manufacturer electronic products such as personal computers, music players and many more. Both Apple and Samsung differ in some aspects which will be discussed below in the marketing mix.

APPLE

- Apple logo
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Not only do they sell products but also services such as iTunes where customers are able to buy albums, the App store, iCloud and the latest Apple pay. Their products are designed with the purpose of long lasting durability and high quality.
Price
Apple use different types of pricing strategies such as premium pricing, geographical pricing and pricing skimming. Geographical pricing involves setting different prices in different areas of the world. Their popular pricing strategy is the premium pricing, because Apple have designed the products in a way that the fan following is very popular amongst the products. Customers are mostly that satisfied that they are not willing to try out other brands other than Apple.
Place
Apple has various techniques to sell their products such as the Apple store, trade partners, retail and online.
Promotion
Their advertisements are very simple and come straight to the point of why their products are much different than the one from their competitors. Apple use premium media, which means that their advertisements do not just come on for some days and then vanish. They make sure that whenever they launch a new product, that customers are up to date.

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