BSBMKG416A Assessment Task1 Essay

1714 Words 7 Pages
The company’s overall international marketing plan and strategy

Sales & Marketing Strategy

With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed's award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of 'world class' standing.

To complement these outstanding facilities, the Sales & Marketing Strategy is designed to ensure that award-winning Watershed Premium Wines reach the most discerning consumer.

Export Strategy

With the slow growth in domestic wine sales, accompanied by an
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China (including Hong Kong) is among the top ten wine

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