BSBMKG416A Assessment Task1 Essay

1714 Words 7 Pages
The company’s overall international marketing plan and strategy

Sales & Marketing Strategy

With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed's award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of 'world class' standing.

To complement these outstanding facilities, the Sales & Marketing Strategy is designed to ensure that award-winning Watershed Premium Wines reach the most discerning consumer.

Export Strategy

With the slow growth in domestic wine sales, accompanied by an
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Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a monthly retainer.
Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).
Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.
Hourly consulting rate: $100-300/hr. SEO consultants, whether individuals or agencies, usually charge between $100 and $300 per hour.

Viability

China (including Hong Kong) is among the top ten wine

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