Bruce Davis: Similarities And Differences

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an overall …show more content…
Both men remain living in the communities they grew up in and both men seem to have strong personal beliefs. There are a lot of similarities between Bruce and Tedd if you just look at these simple characteristics. Which overviewed because it’s important to understand your opponent’s similarities and difference’s not just politically. A major difference between these two men is there political views and the level of experience they have to hold political office. Bruce is running with political experience behind him and has had many achievements’ to backup his experience. Because of this he was labeled a career politician and an insider. This presidential election has shown that people don’t care about political experience the way they have in the past. Being aligned with Hilary this campaign cycle and with Bruce being a elected official in the past, made it very easy for our opponent to put a negative spin on Bruce’s experience and his attempted run for office in the past. Ted Budd’s campaign labeled him as an outsider looking in and wanting to make changes. In the past someone with no experience in office would have been considered a negative factor but under the circumstances of this election it could easily be considered a positive by constituents who are angry at the way things have been going. There are of course different ways to approach this from a campaign perspective. One way to approach this is …show more content…
Bruce wanted to make sure that his message was true to himself but also could appeal to voter’s. His message was I’m a public servant and I will serve the people of the 13th district as I served my community in the past. He expressed that he was born and raised in highpoint and has lived there is whole life and wants to do as much as he can to help out his community. This message defined our whole campaign. It was meant to inspire people who knew Bruce to get out and vote while also reaching independent voter’s who wanted someone who has a history of serving their community well. We really put so much focus on getting Bruce’s history of working as a county commissioner in Guilford County for eight years. Because we had this message guiding are campaign we focused on particular issues that Bruce truly cared about and that he had dealt with as an elected official. Education was an issue that we discussed heavily in are literature and in Bruce’s speeches for the public. This was meant to reach independent voter’s and our core democratic voter’s. We framed education as a key issue that effects everything in a community, lack of education can lead to economic issues and lack of job growth. Bruce personally owns a pre-k education center in Highpoint, we thought this was never overstated because it showed his own personal connection to education and his effort