Broadway Cafe Essay

4208 Words Aug 8th, 2011 17 Pages
B Broadway Cafe | Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development | | The following report provides a comprehensive analysis of Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development regarding the Broadway Café. | | | |

Contents:

1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6 5. Benefit of tracking response rates of m-coupons and forwarding by customers – p7 6. Virtual world business in the real world – p9 7. Customer relationships in a virtual world – p10 8. Virtual Customer Service Strategy – p10
…show more content…
It is my task to bring this declining café into the 21st century, and flourish competitively. Furthermore, I will evaluate the café for the implementation of an effective customer relationship management and systems development strategy.
Through this analysis, the café must create a virtual environment or service that customers hold at a greater value then our competitors, creating a competitive advantage. Considering the risk posed by security and ethical concerns; I must evaluate the current position of the café in the digital market. Moreover, careful consideration must be given to the advantages provided by an effective m-coupon model to allow the Café a chance to compete in this digital age.

M-coupons vs. paper coupons:
In today’s economy, consumers are looking feverously for the best deals available. With many of us feeling the pinch in our wallets, coupons are an attractive marketing solution. However, considering the robust mobile market, one solution available that can create a competitive advantage is mobile coupons. M-coupons provide a cost effective alternative to reach our customers on the go. They can be designed for a specific audience, targeting the consumers our company needs. M-coupons offer a higher redemption rate compared to their paper counterparts, allowing for the increased sales traffic. Furthermore, m-coupons can be activated by consumers when they pass by your shop.
Many of the strength involved in m-coupons center around

Related Documents