Broadcast Journalism Essay

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New Zealand broadcast journalism has undergone significant changes in the last decade. These changes have been initiated glaringly by the development of digital technologies and the internet. This essay will discuss the recent shifts in New Zealand broadcast journalism. Furthermore, arguing that although it is transforming, broadcast journalism is still applicable in today’s society. The internet has given rise to inordinate variety in content; thus, audiences for broadcast journalism have been fragmented and changes have had to be made in reception of this (Castells, Parks & Van Der Haak, 2012). Furthermore, the development of digital technologies have lead to convergence of media outlets, integrating multimedia; thus, the journalists themselves …show more content…
Social media networks, such as Facebook and Twitter, are a growing source of news content for both journalists to gather from and public to consume (Chadwick, 2014). Journalists market their stories online, interacting and becoming increasingly involved with their audience (Chadwick, 2014). As Chadwick (2014) argues, the ability to interact allows for additional information to be shared. Thus, providing opportunity to build audiences, expanding the reach of the show (Chadwick, 2014). Therefore, news broadcast shows are made stronger by their multimedia platforms and online presence; thus, reinforcing their …show more content…
Firstly, according to Castells, Parks and Van Der Haak (2012) due to the vast amount of content made available by the internet, fragmentation of news broadcast audiences has occurred. As well as increasing the speed of news distribution, this has resulted in media organisations broadcasting to suit niche audiences; hence, the development of entertainment news for increased ratings (Chadwick, 2014). Furthermore, the internet has allowed broadcast media organisations to converge online, across multiple platforms, integrating multimedia; thus, the journalists themselves are having to adapt and learn new forms (Chadwick, 2014). Finally, with the development of the digital technologies, broadcasters are able to interact with their audience and gather footage from the public, using the citizen journalist’s content to enhance stories (Chadwick, 2014). Therefore, news broadcasters are not usurped by the development of digital technologies, but rather enhanced; thus, new technologies are adding to the audience’s experience. Moreover, it is apparent, that if journalists remain adapting to and embracing changing technology, broadcast news will undoubtedly continue to exist and thrive in New Zealand and throughout the

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