Register to read the introduction…
First, the Heathrow Airport is the most hubs across the world. Second, the British Airways has strong growth in emerging markets. For example, China and India is emerging markets. In these countries, the investment in the travel infrastructure, rising foreign tourism, the expansion of the middle class and increasing international business opportunities. Third, in modern countries, internet is the most popular ways to know something. So the British Airways should increases access to the internet. The internet is not only more efficient and safer, but also more convenient payment online. Finally, British Airways has powerful alliances. In other words, British Airways has developed partnerships with other airlines and makes sure competitive and international development. The threats with which British Airways is faced with are pricing competition. Some low-cost airline, such as Ryanair is ongoing expansion. Then the threat is raising fuel prices. ‘Fuel price increases would represent a significant threat to British Airways, particularly in the highly price-competitive conditions of its core markets. Indeed, fuel price rises were largely responsible for the company’s fall in operating profit in fiscal 2007 (MahaSagar, 2013).’ In addition also, the airline has some unpredictable external factors such as terrorist attacks which happened on 11/09/2001 and
…show more content…
The internal of British Airways is divided by two parts, called resources and core competences. The company runs 245 aircrafts covering over 550 destinations. In addition the Heathrow Terminal 5 is a huge boon to the company’s brand image. As a result, British Airways is renowned globally as a reputable brand. And then the BA’s competences are realizable. ‘The company has its own training of ground school, flight simulators, and cabin safety training which holds the favourable part in its core competences. The company holds the capability to fly and handle passengers safely on different routes (Open Skies). Their subsidiary’s aircraft never have more than 64 passengers per flight, with one flight attendant per twelve customers. They also hold the name as the first UK airline known as a training centre by the City & Guilds, educating all cabin crew with NVQ Level 2 (UKESSAY,
The internal of British Airways is divided by two parts, called resources and core competences. The company runs 245 aircrafts covering over 550 destinations. In addition the Heathrow Terminal 5 is a huge boon to the company’s brand image. As a result, British Airways is renowned globally as a reputable brand. And then the BA’s competences are realizable. ‘The company has its own training of ground school, flight simulators, and cabin safety training which holds the favourable part in its core competences. The company holds the capability to fly and handle passengers safely on different routes (Open Skies). Their subsidiary’s aircraft never have more than 64 passengers per flight, with one flight attendant per twelve customers. They also hold the name as the first UK airline known as a training centre by the City & Guilds, educating all cabin crew with NVQ Level 2 (UKESSAY,