B.I.G strategic approach
Brand
Brita positing itself as leading and most trusted company in water filtration industry. The company aim to make these brands name equal to best drinking water experience for their customers.
Innovation
Brita offers innovations and solutions at highest standard in the industry, also encourage all employees to understand customers’ needs and to effectively help develop corporate Culture.
Globalization
Expand influence to worldwide in order to let everyone has chance to reach Brita product. The objective is ensure sustainable international growth in the long term.
There six strategic perspectives that I will take about in the rest of report: Customers, Employees and leadership, innovations, Positive external perception, …show more content…
Those competitor offer similar product butter Brita’s Brand Value is much higher, people treat Brita equivalent to the water filtration. The barrier of new entrant is high because patents limit new competition, it also requires strong distribution network and economics of scale. However, substitution choices are massive, people can buy bottle water and juice, they even can just boil water to make water safer to drink. There are also man local small low quality brand exist. Bargaining power of buyer is low, because they buy Filter and pitcher combo, therefore the switch cost is high. Brita has low concentration of suppliers and critical production input are similar, so suppliers does not have much …show more content…
I analyze Brita from many dimensions by using several tools, so I can received comprehensive feedback. When look at strategies in the history, it shows Brita using different types of strategies that apply to all kinds of business environment. In addition to internal analysis, external speak is just as important as internal. Not only I need to do comparative analysis with principal competitor companies, but also using TOWS matrix to find out most useful movement should apply. As a matter of fact, people at the time of making competition strategy are not often look at company itself but the market, so make sure the market opportunities exist, and then according to the advantage of the enterprise whether enterprise can grasp the opportunity by justify their strength and weakness. There are also some limitation in my analysis as well. There are no annual report and any financial statement that publish to the public, because Brita is a private company. If I have those materials, I would know the company like back of my hand, because the data can always speak the truth. The analysis does not contain any customer feedback, which is two-way
Brand
Brita positing itself as leading and most trusted company in water filtration industry. The company aim to make these brands name equal to best drinking water experience for their customers.
Innovation
Brita offers innovations and solutions at highest standard in the industry, also encourage all employees to understand customers’ needs and to effectively help develop corporate Culture.
Globalization
Expand influence to worldwide in order to let everyone has chance to reach Brita product. The objective is ensure sustainable international growth in the long term.
There six strategic perspectives that I will take about in the rest of report: Customers, Employees and leadership, innovations, Positive external perception, …show more content…
Those competitor offer similar product butter Brita’s Brand Value is much higher, people treat Brita equivalent to the water filtration. The barrier of new entrant is high because patents limit new competition, it also requires strong distribution network and economics of scale. However, substitution choices are massive, people can buy bottle water and juice, they even can just boil water to make water safer to drink. There are also man local small low quality brand exist. Bargaining power of buyer is low, because they buy Filter and pitcher combo, therefore the switch cost is high. Brita has low concentration of suppliers and critical production input are similar, so suppliers does not have much …show more content…
I analyze Brita from many dimensions by using several tools, so I can received comprehensive feedback. When look at strategies in the history, it shows Brita using different types of strategies that apply to all kinds of business environment. In addition to internal analysis, external speak is just as important as internal. Not only I need to do comparative analysis with principal competitor companies, but also using TOWS matrix to find out most useful movement should apply. As a matter of fact, people at the time of making competition strategy are not often look at company itself but the market, so make sure the market opportunities exist, and then according to the advantage of the enterprise whether enterprise can grasp the opportunity by justify their strength and weakness. There are also some limitation in my analysis as well. There are no annual report and any financial statement that publish to the public, because Brita is a private company. If I have those materials, I would know the company like back of my hand, because the data can always speak the truth. The analysis does not contain any customer feedback, which is two-way