Bristol Myers Squibb Overall Performance Positions Essay

1491 Words Apr 3rd, 2015 6 Pages
Bristol-Myers Squibb overall performance positions them as one of the world’s largest bio-pharmaceutical leader. The company business level, functional level and corporate level strategies assisted with overpowering their challenges. The qualitative research method conducted provides a generalized aspect of the company internal weakness, strengths, threats and opportunities the company encountered. The weaknesses shown occurs in the leadership and decision making due to loss of patent protection and decline in revenues. This analysis provides an action plan that would help the company strategically in maintaining a strong advantage. It gives recommendations and strategies that can be implemented within the company. In order for a company to sustain a competitive advantage there must be consistency and a continuous stream of operations. BMS is in a good financial and competitive position and is able to maintain it with the proper actions and measures. The research displays that although BMS begun to apply some of these strategies the company needs to continue its modifications based on its innovation, economic factors and its sustainable competitive advantage.

Bristol-Myers and Squibb Corporation result in the union of Bristol-Myers Squibb Company, one of the world’s largest global bio-pharmaceutical companies. The company focuses on the unmet medical needs of patients with serious diseases. Its product line includes chemically-synthesized drugs and biological…

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