The Bloody Mary ritual is a fairly modern occurrence, becoming popular in the 1960s and 1970s (Langlois, 1978), when the sexual liberation movement was often detrimental to adolescent girls who were sought after by adult men, making the idea of puberty both exciting and frightening, just as the ritual itself is. Dundes (2002) points out another connection with virginity in the title character of the legend, Mary, stating that the ritual occurs frequently in Catholic elementary schools alluding to the name being a variation on the Virgin Mary. This connection to loss of virginity could explain why many of the rituals involve a group of girls gathering together, seemingly as a means of supporting one another, while each individual girl must enter the bathroom and experience the appearance of Bloody Mary on her
The Bloody Mary ritual is a fairly modern occurrence, becoming popular in the 1960s and 1970s (Langlois, 1978), when the sexual liberation movement was often detrimental to adolescent girls who were sought after by adult men, making the idea of puberty both exciting and frightening, just as the ritual itself is. Dundes (2002) points out another connection with virginity in the title character of the legend, Mary, stating that the ritual occurs frequently in Catholic elementary schools alluding to the name being a variation on the Virgin Mary. This connection to loss of virginity could explain why many of the rituals involve a group of girls gathering together, seemingly as a means of supporting one another, while each individual girl must enter the bathroom and experience the appearance of Bloody Mary on her