In this modern era Britain has been impacted by ‘Brexit’ which has caused much controversy in affecting the economy of Britain. In the 21st century Britain had to adapt to worldly cultures even though this is their own country. Many have said Brexit is one of the major signs of globalisation being abolished from Britain. This debate will enhance the viewers to really see what Brexit means to Britain. It will look at the international marketing decisions which have been made and the impact it has had with Global Marketing.
In this modern era the world has been revolutionised on the foundation that each and every nation is independent from other countries globally. In this world there is no way of any country to completely isolate its internal …show more content…
Also it has mean that the speed of globalization as well as strategies has been put at risk and Britain will have to prepare from any catastrophes in the market. These are some of the influences that have an impact on Britain due to …show more content…
Globalisation would also mean that business would see a significant decrease in costs in terms of border tariffs. Similarly businesses would also have the chance of accessing many resources that the international market has to offer as well as saving money on taxes. All these points show the advantages globalisation has from a business point of view in terms of saving money or having a better advantage than other businesses that do not choose to prosper with globalisation. On the other hand from a numerous amount of businesses worldwide they have seen globalisation to be disadvantaged towards them for a number of reasons. One example is that globalisation allows a business to have more competition in their market as it allows businesses to work with each other worldwide giving them an advantage in the market. It also has a knock on effect on more consumers being more demanding. This all links into a customer’s point of view. According to many researchers they show one clear message that the biggest disadvantage towards globalization is the fact that it leads to ‘Standardisation’, in articular standardisation of products. This means that the business no longer offers any uniqueness and shows that they are the same as their competitors in the market. iT means that
In this modern era the world has been revolutionised on the foundation that each and every nation is independent from other countries globally. In this world there is no way of any country to completely isolate its internal …show more content…
Also it has mean that the speed of globalization as well as strategies has been put at risk and Britain will have to prepare from any catastrophes in the market. These are some of the influences that have an impact on Britain due to …show more content…
Globalisation would also mean that business would see a significant decrease in costs in terms of border tariffs. Similarly businesses would also have the chance of accessing many resources that the international market has to offer as well as saving money on taxes. All these points show the advantages globalisation has from a business point of view in terms of saving money or having a better advantage than other businesses that do not choose to prosper with globalisation. On the other hand from a numerous amount of businesses worldwide they have seen globalisation to be disadvantaged towards them for a number of reasons. One example is that globalisation allows a business to have more competition in their market as it allows businesses to work with each other worldwide giving them an advantage in the market. It also has a knock on effect on more consumers being more demanding. This all links into a customer’s point of view. According to many researchers they show one clear message that the biggest disadvantage towards globalization is the fact that it leads to ‘Standardisation’, in articular standardisation of products. This means that the business no longer offers any uniqueness and shows that they are the same as their competitors in the market. iT means that