Breathing Shoes Essay

9884 Words Jun 7th, 2013 40 Pages
Breathing Shoes and Complementarities: How Geox has rejuvenated the footwear industry

Arnaldo Camuffo, Andrea Furlan, Pietro Romano, and Andrea Vinelli

MIT-IPC-05-005

June 2005

Breathing Shoes and Complementarities: How Geox has Rejuvenated the Footwear Industry Arnaldo Camuffo, Andrea Furlan, Pietro Romano and Andrea Vinelli MIT IPC Working Paper IPC-05-005 June 2005
We apply the related notions of complementarities and performance landscapes to study strategic positioning in the footwear industry. We use this theoretical framework to analyze Geox, an Italian footwear manufacturer that, in less than a decade, has grown to be one of the world largest brown shoe manufacturers, outperforming the industry in terms of market and
…show more content…
The views expressed herein are the author’s responsibility and do not necessarily reflect those of the MIT Industrial Performance Center or the Massachusetts Institute of Technology.

1

Breathing Shoes and Complementarities: How Geox has Rejuvenated the Footwear Industry*

Arnaldo Camuffo
Department of Economics, University of Padova, Via del Santo 33, 35123, Padova, Italy e-mail: arnaldo.camuffo@unipd.it currently at: Industrial Performance Center - Massachusetts Institute of Technology 292 Main Street - E38 - Cambridge, MA, 02139-4307, USA e-mail: acamuffo@mit.edu

Andrea Furlan
Department of Economics, University of Padova, Via del Santo 33, 35123, Padova, Italy e-mail: andrea.furlan@unipd.it

Pietro Romano
Department of Electrical, Managerial and Mechanical Engineering, University of Udine, Via delle Scienze 208, 33100, Udine, Italy e-mail: pietro.romano@uniud.it

Andrea Vinelli
Department of Management and Engineering, University of Padova, Strad. S.Nicola 3, 36100, Vicenza, Italy e-mail: andrea.vinelli@unipd.it

June 2005

*

We wish to thank Suzanne Berger, Edward Cunningham, Michael Cusumano, Robert Gibbons, Richard Lester, Richard Locke, Michael Piore for suggestions and comments on earlier versions. Research funded by MIUR.

1

2 Breathing shoes and complementarities: How Geox has rejuvenated the footwear industry

Abstract We apply the related notions of complementarities and performance landscapes to

Related Documents