Despite the fact that breastfeeding is known to be beneficial to the health of both mother and infant alike, in North American societies the media constantly sexualises the breast, and depicts breastfeeding as indecent and inappropriate. As a result, women are incessantly being shamed for making the choice to publically breastfeed their child. It seems as though the only remedy for this societal issue is to have more positive representations of breastfeeding in the media, specifically in television. However, from public figures bashing breastfeeding, to television shows negatively portraying it for laughs, there is a lot of work that must be done for its must needed normalization. As a result of these issues, breastfeeding rates are low and
