Breast Cancer: The Social Movement Analysis

I have participated in something similar to a smart mob I helped raise money for the American Heart Association an event called Jump Rope for Heart the proceeds were for people with Heart Disease. I have not used technology to promote a cause. Technology does provide an advantage to collective action and social movement because as technology has grown people are now able to text and make a group chat so that everyone is involved. Some examples of past social movements that might have benefited from the technology today one being the Civil Rights Movement everyone would have been able to reach more people and they all would have been able to come together to bring more awareness on the issues.
The issue I would raise awareness about is Breast …show more content…
As The International Journal of Childbirth Education states, "Mothers Against Drunk Driving has promoted grassroots advocacy against driving while intoxicated"(Loewit:62). This movement does illustrate the three stages of social movements the first stage is emergence as Conley states," Emergence occurs when the social problem being addressed is first identified"(714). The social problem for Mothers Against Drunk Driving was that children are being killed by drunk drivers. The second stage is coalescence families began to contact Cindy Lightner to become more involved. The last stage is routinization or institutionalization according to The International Journal of Childbirth Education, "MADD's involvement led to the development of national, state and local laws to curb the consequences of drunk driving"(Loewit:65). Of the various types of social movement organizations the MADD social movement best corresponds with alternative because according to Conley," Alternative social movements focus on a singular concern and seeks to change individuals behavior in relation to that specific issue"(705-706). The MADD movement only focuses on drunk drivers as there