a) Growing emphasis on service and quality
In the FY2015, Breadtalk Ltd unveiled its fifth generation concept store at the VivoCity BreadTalk outlet, which aims to enrich the customer's shopping experience. Inspired by the ‘Chef’s Table’ idea at specialty restaurants, the store features a centrepiece Island Bar which prominently displays the creations of its Chefs, while seamlessly integrating the kitchen and the service area. Focused on using the finest natural ingredients that are simple in taste and robust in flavour, BreadTalk introduced over 50 scrumptious bakery items, including the Sweet Potato Volcano and Red Bean Queen to the store’s wide range of offerings. The highlights of this new product collection lie with the careful sourcing …show more content…
One key segment of Breadtalk’s customers are the Generation X as they are key decision makers with high spending power. To cater to their wants of healthier choices apart from the fun and quirky items, Bread talk recently launched a new range of natural yeast products, to cater to the Generation X customers who tend to appreciate quality and do not mind paying a slight premium for quality products which contain more wholesome ingredients. (Hazel, …show more content…
In line with their commitment to groom the next generation of leaders, Breadtalk has extended the BreadTalk Group Management Associate Programme, which is piloted in 2014 to attract young talents from established tertiary institutions, to current employees who show leadership potential. These hand-picked employees are nurtured and developed through mentorship and immersion programmes to prepare them to take on management roles. Breadtalk also launched new initiatives to embrace the new Skillsfuture Earn-and-Learn Programme, which will see trainees from the Polytechnics honing their technical skills over a 15-month internship. They may then be invited to take on specialised roles in the Research and Development and Quality Assurance teams. Breadtalk also organized a 15-month training stint for up to 10 trainees at the Asian Culinary Institute. The trainees, who will work with Nanyang Polytechnic graduates, can expect to participate in online learning modules and be part of productivity improvement projects and overseas attachments, said a BreadTalk spokesperson. (Today, 2015). Breadtalk’s continuous investment in the BreadTalk Group Academy has also won recognition from the industry. In April, it became the first business organisation to be awarded the ‘Approved Training Centre’ status by the Institute of Technical Education to conduct the certificate for
In the FY2015, Breadtalk Ltd unveiled its fifth generation concept store at the VivoCity BreadTalk outlet, which aims to enrich the customer's shopping experience. Inspired by the ‘Chef’s Table’ idea at specialty restaurants, the store features a centrepiece Island Bar which prominently displays the creations of its Chefs, while seamlessly integrating the kitchen and the service area. Focused on using the finest natural ingredients that are simple in taste and robust in flavour, BreadTalk introduced over 50 scrumptious bakery items, including the Sweet Potato Volcano and Red Bean Queen to the store’s wide range of offerings. The highlights of this new product collection lie with the careful sourcing …show more content…
One key segment of Breadtalk’s customers are the Generation X as they are key decision makers with high spending power. To cater to their wants of healthier choices apart from the fun and quirky items, Bread talk recently launched a new range of natural yeast products, to cater to the Generation X customers who tend to appreciate quality and do not mind paying a slight premium for quality products which contain more wholesome ingredients. (Hazel, …show more content…
In line with their commitment to groom the next generation of leaders, Breadtalk has extended the BreadTalk Group Management Associate Programme, which is piloted in 2014 to attract young talents from established tertiary institutions, to current employees who show leadership potential. These hand-picked employees are nurtured and developed through mentorship and immersion programmes to prepare them to take on management roles. Breadtalk also launched new initiatives to embrace the new Skillsfuture Earn-and-Learn Programme, which will see trainees from the Polytechnics honing their technical skills over a 15-month internship. They may then be invited to take on specialised roles in the Research and Development and Quality Assurance teams. Breadtalk also organized a 15-month training stint for up to 10 trainees at the Asian Culinary Institute. The trainees, who will work with Nanyang Polytechnic graduates, can expect to participate in online learning modules and be part of productivity improvement projects and overseas attachments, said a BreadTalk spokesperson. (Today, 2015). Breadtalk’s continuous investment in the BreadTalk Group Academy has also won recognition from the industry. In April, it became the first business organisation to be awarded the ‘Approved Training Centre’ status by the Institute of Technical Education to conduct the certificate for