Brazil Market Entry Paper

2134 Words Mar 25th, 2011 9 Pages
Table of Contents

Challenges...................................................................................................... 3
Target Market……………………………………………………………….4
Projected Sales……………………………………………………………....5
Operations…………………………………………………………………...6
Entry Modes………………………………………………………………... 7
Marketing Campaign………………………………………………………..8
Final Analysis……………………………………………………………….9

Introduction Brazil is by far the largest and most populous country in South America. The country gained its independence in 1822, maintaining a monarchical system of government until the abolition of slavery in 1888 and the subsequent proclamation of a republic by the military in 1889. For more than a half a century a military
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Projected Sales Factors taken into consideration when projecting sales of the M-Box include the past annual sales of all game consoles (individual data for each individual system was unavailable), the percent of the population that makes up the target market, and the size of the middle class. Based on the average 600,000-plus consoles sold annually over the past few years, the M-Box could gain an advantage with its low-cost alternative to systems such as the Wii, X-Box 360, and Playstation 3. As most Brazilians likely own separate DVD players already, due to the high television ownership rate, it was decided that in order to appeal to a broader base of users, the M-Box would use Blu-Ray technology, and that the Blu-Ray technology would be built into the M-Box, similar to the Playstation 3, in order to reduce outside costs to the consumer.

Operations When dealing with the local sales of the M-Box console there are some challenges in Brazil with regards to distribution. The Brazilian gaming market lacks a dominant national retail chain devoted exclusively to games. This means the distribution of the M-Box console and games could possibly be distributed in lots of smaller stores that are owned individually. Undertaking local manufacturing operations in Brazil is a good option for the M-Box. If the M-Box was manufactured in Brazil, this could cut costs

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