Brav And Bravo Case

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Please review the 2 media packages attached here. One is for BRAVO and the other for E! Analyze how well they go about building value for their particular network. In your opinion, which one did a better job? Please produce a typed paper that 1) Analyzes the BRAVO presentation for value, 2) Analyzes the E! Presentation for value and then 3) Tell which did a better job of building value for their network. Justify your choice. (See Chapter 8, p. 126-129 for information on creating value.)

Both E! News and Bravo are top leading stations centered on entertainment and pop culture. Both have successfully established strong network value but one, in my opinion, leads higher than the other. In order to successfully come to a conclusion I have …show more content…
(Good information to advertisers, a platform that is engaging means more opportunity to view ads.)

“Bravo ranks as the #1 most upscale/educated ad-supported cable entertainment network among P18-49In primetime.”
Household Income $75,000+ 43.0%
(Particularly important, audience has money to buy product.)
Convincing evidence for E!
“The network is currently available to 96.8 million subscribers in the U.S. and E! Content is available on all platforms anytime and anywhere from Eonline to social media to mobile to VOD to the latest emerging platforms.

“E! has the #2 social ranking on Klout and more than 184M+ social followers/likes/friends across E!’s brand ambassadors from Kim Kardashian to Joel McHale.”

(Not only strong ratings but also has a good social media presence.)
“E! is a leader in original programming. In 2013, E! will produce more than 700+ original programming hours.E! produces daily and weekly topical programming—from E! News to Chelsea Lately to The Soup to FashionPolice—and viewers come back to E! for up to the minute breaking news and views on everything pop culture.”

Household Income $75K+ 38% and also Household Income $100K+

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