Brand Strategy Of Nike

1065 Words 5 Pages
Abstract:
Brand is more than the logo, name or slogan. A brand strategy defines what the company stands for, the promise it makes, and the personality it conveys. It is how a company intends to change the world for the better and helps establish a product within the market and to build a brand that will grow and mature in a saturated market place. Nike and Ola cabs prove to be valuable brands of today. The athletic apparel giant has been able to succeed for generations because it is constantly changing to meet market needs. If Nike could last for more than a few years, it is simply because Nike was able to innovate itself according to the latest trend. India’s taxi market is estimated to be about Rs.48 crore, of which unorganized sector contributes
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There isn't a single recipe for success of Nike. Upgrading with technology is what will help to create and sustain a brand’s image and Nike was successful in making the right mix of innovation and technology. This evolution process has changed the concept of a regular apparel seller. The way Nike’s store present itself to its customer by dividing the store according to sport was another strong strategy. Aside from traditional advertising in the form of television, billboards, Nike also makes use of contemporary marketing instruments such as digital platform, wherein people in any part of the world could access. As a whole, Nike’s strategies provide customers with a simpler but more cohesive …show more content…
Nike’s innovation is going to be “Nike Self-Lacing Automatic Sneakers” in which boots are to be introduced with “power laces” that can be automatically opened and closed to switch between a loosened and tightened approach. Nike also allows its customers to “Design their Own Shoes” and choose their own colors and mascots from the catalogue of predefined designs which define their personality. It also provides touch screen technology in-store allowing them to design shoes of their choice. It not only developed new products that created and defined categories but also developed new business models aimed at enhanced performance. Nike has smoothly overcome local and global challenges varying from sustainable evolution of existing products and markets to create new products, thereby expanding its

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