BRAND RECOGNITION AND BRAND UNIQUENESS
In this assignment I will discuss brand recognition and brand uniqueness separately. First I will discuss brand recognition then I will discuss brand uniqueness.
1. Brand Recognition:
One of the important step to make your brand a well-recognized brand is by doing strong brand awareness campaigns.
1.1 Brand Awareness:
Brand awareness is basically how much people know about your product. “Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.” Brand awareness is an important step to make your product/new product a well-recognized product.
Example: the best example of a strong brand awareness is COCACOLA. Coca cola spend around $26.7 billion on advertising during 1993-2006 and coca cola is one of the firms …show more content…
2.3 Delve into service delivery:
Delivery of your product or service can be an effective way to differentiate your product/business. The small things you do by proving services/product can be a great way to advertise your business, differentiate your business as compare to your competitors.
Example: In India Olx competitor is Quicker but Quicker make himself unique as compare to Olx in India by providing door step delivery service. You check the product online and made payment online quicker will take that product from seller house and deliver it to your house.
2.4 Address those aspects on which no one else talks about:
The simplest way to identify your product unique features by this activity. You first write down all the features of your product and services even very little feature will be listed in that list. After you written all down now compare it to your competitors; you can easily find the features which differentiate your product or service as compare to yopur competitors. Those features will make your product or service
In this assignment I will discuss brand recognition and brand uniqueness separately. First I will discuss brand recognition then I will discuss brand uniqueness.
1. Brand Recognition:
One of the important step to make your brand a well-recognized brand is by doing strong brand awareness campaigns.
1.1 Brand Awareness:
Brand awareness is basically how much people know about your product. “Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.” Brand awareness is an important step to make your product/new product a well-recognized product.
Example: the best example of a strong brand awareness is COCACOLA. Coca cola spend around $26.7 billion on advertising during 1993-2006 and coca cola is one of the firms …show more content…
2.3 Delve into service delivery:
Delivery of your product or service can be an effective way to differentiate your product/business. The small things you do by proving services/product can be a great way to advertise your business, differentiate your business as compare to your competitors.
Example: In India Olx competitor is Quicker but Quicker make himself unique as compare to Olx in India by providing door step delivery service. You check the product online and made payment online quicker will take that product from seller house and deliver it to your house.
2.4 Address those aspects on which no one else talks about:
The simplest way to identify your product unique features by this activity. You first write down all the features of your product and services even very little feature will be listed in that list. After you written all down now compare it to your competitors; you can easily find the features which differentiate your product or service as compare to yopur competitors. Those features will make your product or service