Personal Narrative: My Brand Audit

Because I have dedicated my life to basketball, that comes to mind first in my brand audit but, more importantly are the lessons I picked up from playing. Even though I was the youngest in the gym I was not treated any different then anyone. For example, as a kid playing adults I learned about hard work because I had to practice or else I wouldn’t play. In fact, that’s what I did and soon they all wanted me on their team. Also, basketball taught me to appreciate my blessings, especially after 8th grade when I got selected to Simeon while my friends went to a high school in the ghetto. Because of that, I saw how blessed I was so taking advantage of opportunities became important to me and is now part of my brand. Last, I am proud to be black and that is key to my brand because inner city kids need positive influences and I want to be that positive influences that changes lives. …show more content…
For the good, hundreds of things came up on Google, which is obviously great for my brand because it was all positive and it means my name is out there. However, it was bad because everything was Isaiah Moss the basketball player, not Isaiah Moss the person. That worries me because I want the values I learned from basketball to define my brand, not basketball itself. Since that isn’t the case, it seems like basketball has diluted my brand. Fortunately, though, changing that is in my control, as I read in “Participatory Culture in a Networked Era.” In this article, it says social media “represents a vehicle for personal branding,” meaning it not only puts my personal brand out there but that it also can help me define my own brand (Jenkins, Ito, Boyd, p. 18). To me, the media has defined my brand by saying I’m only basketball player, but if I start using social media I can change that and show that I am much