Brand Loyalty Case Study
Authors after researching 839 respondents, focusing on satisfied ones (30%) were 100% sure that they would re-buy products, conclude that “explicit and extensive decision making and evaluative processes, a consumer becomes committed to brand” (Bloemer & Kasper, 1994, p.154) and furthermore, they also argue that brand loyalty and satisfaction are indeed positively related (Bloemer & Kasper, 1994, p.158). In other words, customers, loyal to particular brands undergo a process of evaluation and decision-making, but however, limitation could be seen that people might evaluate the product carefully but with extensive examination, the brand loyalty will become even stronger, putting rationality of future choice under …show more content…
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