Brand Awareness Of Coca Cola Essay

1221 Words Dec 7th, 2015 null Page
Brand Awareness is the extent to which a brand is recognized by consumers, and creating brand awareness is one of the key steps in promoting a product especially commodity-related things like soft drinks. The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP), are dominant players in the soft drinks market. Both companies own a strong portfolio of liquid refreshments and several brands that generate more than $1 billion in revenues. Cola is the feature product for both companies; Pepsi-cola and Coca-cola (coke) are the perfect substitution for each other since these two essentially taste the same and have similar pricing. However, the demand for coke is much higher than Pepsi-cola, and the drink is reportedly recognized by 94 percent of the world’s population. So, why is Coca-cola dominating the market now? There is not a simple answer, but it is for sure Coca-Cola has done something so that consumers will consistently choose their product no other, which lead to brand loyalty. Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. Some of things that Coca-Cola has done excellently including advertisement, availability, and flexibility. Firstly, Adverting is definitely the important part of the branding strategic. Coca-cola and Pepsi have been rivals for years, which has resulted in high advertising costs for both companies. While Coca-Cola has clearly exceeded its competitor in the form of advertisements, Pepsi…

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