One of the biggest brands of the 21st century, Coca Cola is regarded as the most famous carbonated drink ever invented. The beverage was initially promoted as patent medicine but later gained popularity for its cola taste. The popular soft drink brand is known for it’s heritage contained in the logo, and its aspirational, fun-loving attitude portrayed through advertising.
Coca-Cola began in 1886 Atlanta, where Dr John S. Pemberton’s curiosity led him to creating a caramel coloured liquid, which he mixed with carbonated water, to make the original drink. It was sold at a local Pharmacy, receiving an excellent response from those who tried it. The original recipe’s two key ingredients were cocaine and caffeine. The cocaine was derived from coca …show more content…
Candler. It was at this point that Coca-Cola was first distributed outside of Atlanta before being sold in bottles from 1894. Five years later, the distribution accelerated tremendously, when three entrepreneurs took over the bottling rights and developed what became the worldwide Coca-Cola bottling system. At this point, the soft drink was gaining popularity internationally; with the script font ever present but inconsistencies among the bottle shape. It was 1916 that saw the creation of unique contour bottle that has stood as a key part of the brand’s identity to present day. The bottle was the winner of a competition run to design a bottle that could be recognizable in the dark. It was decided by its attractive shape, unique design and identification in low lighting. [[IMAGE OF COKE BOTTLE …show more content…
[[IMAGE]] This variation didn’t actually use a modified formula of the original, purely an entire different recipe that didn’t contain sugar. The can featured the word ‘Coke’ written singularly for the first time – in a modern slab serif typeface, accompanied by the prefix ‘Diet’ that was kept in script to reference the standard Coca-Cola logo. In just two years, the new low calorie drink became the top soda in the world, second only to the original. This success, however, was counteracted by the ‘biggest marketing blunder ever’: New Coke. This concoction was introduced by Goizueta as a new formula, that – although initial testers loved the taste – the masses hated, demanding the original back that they had such an emotional attachment to. The drink was quickly returned to the classic – after just 79 days – restoring popularity and its high status in the soft drink
Coca-Cola began in 1886 Atlanta, where Dr John S. Pemberton’s curiosity led him to creating a caramel coloured liquid, which he mixed with carbonated water, to make the original drink. It was sold at a local Pharmacy, receiving an excellent response from those who tried it. The original recipe’s two key ingredients were cocaine and caffeine. The cocaine was derived from coca …show more content…
Candler. It was at this point that Coca-Cola was first distributed outside of Atlanta before being sold in bottles from 1894. Five years later, the distribution accelerated tremendously, when three entrepreneurs took over the bottling rights and developed what became the worldwide Coca-Cola bottling system. At this point, the soft drink was gaining popularity internationally; with the script font ever present but inconsistencies among the bottle shape. It was 1916 that saw the creation of unique contour bottle that has stood as a key part of the brand’s identity to present day. The bottle was the winner of a competition run to design a bottle that could be recognizable in the dark. It was decided by its attractive shape, unique design and identification in low lighting. [[IMAGE OF COKE BOTTLE …show more content…
[[IMAGE]] This variation didn’t actually use a modified formula of the original, purely an entire different recipe that didn’t contain sugar. The can featured the word ‘Coke’ written singularly for the first time – in a modern slab serif typeface, accompanied by the prefix ‘Diet’ that was kept in script to reference the standard Coca-Cola logo. In just two years, the new low calorie drink became the top soda in the world, second only to the original. This success, however, was counteracted by the ‘biggest marketing blunder ever’: New Coke. This concoction was introduced by Goizueta as a new formula, that – although initial testers loved the taste – the masses hated, demanding the original back that they had such an emotional attachment to. The drink was quickly returned to the classic – after just 79 days – restoring popularity and its high status in the soft drink