Advertising Analysis Of Russell Westbrook Mountain Dew Commercial

Improved Essays
Russell Westbrook Mountain Dew Commercial
Advertising has been around for a long period of time, and has changed over the years. It is the best way for companies to attract people like magnets to their products. Consumers appeal to entertaining advertisements that leave them with the reaction “wow... I got to have that product”. My advertisement features NBA star player Russel Westbrook with a mountain Dew dirt bike and Mountain Dew drink as well. Throughout the commercial he mentions “Don’t do they”, with a list of instructions of what he should not do. At the end Westbrook says, “Don’t do they, do”. This is a good message to readers that can be utilized by everyone. This relates to Jib Fowles, explaining “This is the drive that energizes
…show more content…
This ad is extremely effective because it targets the fans of the NBA in a positive way, by giving them a quote to live by.
To commence, the purpose of this ad is for Mountain Dew to gain exposure by joining with the NBA. In Figure 1 Russell Westbrook is advertising Mountain Dew by drinking out of the bottle. The ad does a great way of promoting the product and leaving readers with a good message. The company accomplishes this by using star player Russel Westbrook to showcase their product. They start with flashbacks of situations that Westbrook encountered. Showing those flashbacks will shed insight om what a NBA plyer might go through. Bringing emotion will always reel in the reader because then they will feel as if they can relate. The ad was also thrilling by having Westbrook attempt a dunk with a dirt bike, making sure to have the mountain dew
…show more content…
For example, the ad shows how Westbrook was told not to eat seafood in Oklahoma, but he still did. The advertisers did a great job in relating confidence into the ad. Sometimes you must step up in what you believe in, and not back down. Also, the Mountain Dew logo is emphasized to catch the reader’s attention. At the end of the ad it signifies the partnership between Mountain Dew and the NBA. It’s done in a way for both parties to gain exposure, which is a win win situation. A lot goes into creating an effective ad. Companies must make their producing appealing. For example, In the mountain Dew commercial, Westbrook makes mountain dew look like the best drink in the world. Nevertheless, advertisers must make it remarkable, so the viewers will end up purchasing the product. However, some ads aren’t family friendly leading to small audience, this ad was effective and family friendly leading to a positive

Related Documents

  • Improved Essays

    Our world relies on consumers to purchase products. Purchasing products is what keeps the country on its feet. As there are consumers, there are also producers. These producers sell their products by advertising to consumers. Furthermore, producers appeal to their consumers in these ads to make their products seem more enticing to buy.…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Along with myself many other people felt the same way. What is it about this ad that makes it so appealing? When a company produces an advertisement, its main objective is to connect with the audience and get the product the company is showcasing to sell. Although the ad never really describes the product, it does, however, appeal to persuade many people into switching to their product.…

    • 851 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Pepsi Rhetorical Analysis

    • 1309 Words
    • 6 Pages

    Since a commercial can be seen from different cultural perspectives, Pepsi analyzes each culture to create a strategy to apply ethos, logos, and pathos correctly. The first commercial is situated in the Super Bowl season, this commercial can make more sense for American people, since this event is unknown in…

    • 1309 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    My rhetorical analysis was on a campaign advertisement focused on helping less fortunate kids use the power of sports to live a better life. The ad was put out by Laureus Sports for Good Foundation, and they spend all year supporting this project and many other family related campaigns. Laureus has expended to all seven continents and has established themselves in major and minor countries working to help individuals surpass their life obstacles and bring social positivity. They do this by using sports to keep kids out of the streets and in the fields enjoying themselves instead of getting into trouble and being in a negative environment. Sports have been a foundation of good values and life lessons to kids all over the world, such as hard work, teamwork, respect for others and so forth.…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    This commercial contains a lot of logos due to the responsibility the main character possesses. The main character in the commercial has the image of an “American Hero” since he doesn’t drink and drive and always returns home to his loved ones. He also is shown as a responsible adult since he always returns the puppy to his rightful place after it escapes. Since the commercial has this view on the main character, the viewers idealize this man because he drinks Budweiser but also makes smart decisions as a responsible adult. With the dog in the picture, it also shows the audience a whole different type of responsibility.…

    • 1316 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The words he uses and the music that is playing is inspiring to the viewer and makes them want to do more and do it better. I feel that this commercial is not promoting any sales but its primary purpose is to advertise the Nike brand. Tthere…

    • 1002 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Nike was founded in late 1960s and since it has been the leading sport selling product in America with its slogan “just do it”. Nike has thousands of advertisement, but this one stands out to me. To me it represent that Nike does not only make one pair of shoes for specific sport,but for all of them. The advertisement is trying to show consumers how yes, their product maybe expensive, but you will not only be using it for one sport or hobby. Sports is a big thing in the american culture, but to play a sport you need the equipment.…

    • 911 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    The Resentment Machines

    • 372 Words
    • 2 Pages

    Furthermore, people are still getting these items due to ads. Even though they are not able to afford such items, the buyer will figure a way to get this product. They notice that others are getting the product and are satisfied. Fredrik deBoer who wrote The Resentment Machine: The Immiseration of the Digital Creative Class states, “Contemporary strivers lack the tools with which people in the past have differentiated themselves from their peers” (84).…

    • 372 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    “Life isn’t about finding your limits. It’s about realizing you have none.” In this commercial it uses ethos, pathos,and logos because it's trying to prove the audience that anyone can achieve anything in the future and there are no limits, making them feel motivated. Also its convincing people to “just do it” when they want to try or do something. This commercial is about the narrator talking through the commercial saying what each person will do in the future or what they'll achieve.…

    • 556 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Nike Shoes History

    • 1768 Words
    • 8 Pages

    The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible athletes. One of its major partnership is with one of the most recognized basketball players, LeBron James.…

    • 1768 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    While that is an extremely effective way to promote product, Gatorade used their imagination with this one and nailed every aspect of the advertisement. Gatorade always has awesome ads but they really out did themselves with this…

    • 401 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Commercials are a part of our everyday life. They are on television, radio, in magazines, and in newspapers. They pay large amounts of money for a prime-time spot on the most popular programs on TV like the Super Bowl. Commercial designers work tremendously hard to surpass one another for the most creative and exciting commercials on television to gain consumer recognition. Nike is a brand that is popular with athletes of all kinds and also with the general public both athletic and non-athletic.…

    • 982 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Ad Analysis Essay

    • 700 Words
    • 3 Pages

    First of all, this ad is this most recent of the three ads we have shown you and because of this we see Nike’s newest, best looking, and “freshest” gear on display. Furthering this idea of new sporting notions this ad includes star athletes from a wide range of different sports. Athletes including Mike Trout, Garrett Richards, Misty May-Treanor, the Thompson brothers, Mia Hamm, Andrew Luck, and Anthony Davis, all of whom are established stars in their respective sports or up and coming athletes in their individual sports. It is also important to note that the description for this video is “the longest pick up game ever on the hottest day of the year”. From the content of this advertisement it would also be concluded that the target audience of the commercial is people living in the North America.…

    • 700 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Smoking Advertising Essay

    • 1450 Words
    • 6 Pages

    Also, the Marlboro brand name and the picture of the marlboro cigarettes give the ad credibility as well, as Marlboro is a widely recognized brand. Although minimal in this ad, there is also some logical appeal, however flawed it may be. This use of logic is an example of logos, as it suggests that if you smoked normal cigarettes, which are much more harsh, you wouldn’t be able to smoke whenever you liked. However, if you smoke marlboro, you will never feel over-smoked and will be able to fit a cigarette in whenever you need…

    • 1450 Words
    • 6 Pages
    Improved Essays