Essay on Brainstorming-Aid to Creativity

3186 Words Nov 19th, 2014 13 Pages
Submitted to : Prof. Abhilash G Nambudiri In partial fulfillments of the course
Submitted by : P Pou Zha PGDM : A Batch Roll No. : P14141 |
| Brainstorming: Aid to creativity |



Contents:
1. Abstract ……………………………………………………………. 2
2. Introduction ………………………………………………………...3
3. Terms and concepts ………………………………………………..4
4. Brainstorming as an aid to creativity …………………………….4
5. Individual and group brainstorming ……………………………..5
6. Challenges to effective brainstorming …………………………....6
7. Advantages of
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Introduction:
Brainstorming was originated and first used by Alex F.Osborn in 1939 in the advertising agency Batten, Barton, Durstine and Osborn, which he then headed. Within recent years its use has grown rapidly. A large number of major companies, units of the Army, Navy, and Air Force, and various federal, state, and local civilian agencies have employed the technique, and instruction has been given in a number of colleges and universities in its use. Although an occasional critical voice has been raised, brainstorming may be said to have achieved wide acceptance as a means of facilitating creative thinking. The purpose of brainstorming is to free individuals from inhibition, self-criticism, and criticism by others in order that in response to a specific problem they may produce as many different ideas as possible. The assumption is that the larger the number of ideas produced, the greater the probability of achieving an effective solution.
Brainstorming is characterized by four basic rules:
1. Focus on quantity: This rule means that the groups are encourages extracting as many possible within given period. The more creative the person choose or a group to choose from creative ideas, the greater the chances that an innovative solution will be found to the problem at hand.…

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