Case Study: Groupo Embraco

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Mrs. Smithson, I’m glad that your business has been doing well; you’ve come a long way. Though, you’re in a bit of trouble; the cost of manufacturing raw materials has increased 200% with your old supplier and you need a new one. Your widgets have been selling, approximately, 12 million widgets per year; but recently got purchase order of 8 million and a guarantee for a minimum of 13 million widgets over the next two years; from a large retailer. The purchase order is $7.34, the cost of manufacturing the widgets $6.22, and you’ve been selling them for $9.18. Doing business with a large retailer will let your business grow to the next level; which is why you already made arrangements to meet with other suppliers from one in America to others …show more content…
He’s never done business with an American company. But he can supply you with 10 million widgets with the annually cost of $3.83, and is willing to expand his operations in order to manufacture more widgets. Before I get into the details of their rules and regulations, I’ll talk about their economy. Brazil is the world’s eighth largest economy and a diverse mix of agricultural, mining, and manufacturing industries. Venezuela is known for their heavy amount of raw materials and petroleum products, and their oil revenue is 96 percent of export earnings. A news reporter from the Crain’s Detroit Business, named Natalie Broda says “Textiles, chemicals, iron ore, cement, lumber, tin, steel, aircraft and motor vehicles and parts are a few of the largest products created in the count.” And to wrap it all up, Brazil is a major export partners with both China and the U.S, though; Brazil has lost markets to China in the USA and in Europe, and that Chinese competition intensifies in the Latin American market during the global financial crisis. Brazil has been trying to fight off corruption in business and been forming regulations, they just recently made a new law threatening companies doing business there. It’s an anti-corruption law from the Brazilian President, Dilma Rousseff who signed the “Clean Company Law” which is similar to the United States Foreign Corruption Practices Act (FCPA). In this law has a strict rule for liability, it states “companies are subject to strict civil and administrative liability, in the form of restitution for damage, administrative fines, and other civil penalties for the act of their directors, officers, employees, and agents when such acts of prohibited conduct would benefit the company.” the law also extends to seek damages from the parent companies, controlled entities of the companies, and affiliate, and joint

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