BRAAAP Company Essay

1003 Words Jan 18th, 2015 5 Pages
BRAAAP Company
The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the
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They have a ride club with sponsored events and fundraisers; these provide another alternative for riders of all levels to be involved. They also have email newsletters that people can get regular updates as well as a facebook page (38570 likers) which promotes the safe riding environment and a place for people to interact with others. Using current technology is a huge plus for Braaap as the website is full of information, embedded videos for customers to see and also online stores and information about franchise opportunities, dealership opportunities and staff opportunities.

b/ Channels of distribution – The channels of distribution are online and instore. They have also introduced a franchise opportunity within Australia and are actively looking at distributors in the international market. The dealership opportunity is very generous with a Cashflow Positive Guarantee which removes cashflow risk. The other benefits are the same as the concept stores with the easy finance option, Braaap website availability plus customisation etc.

c/ Level of customer service provided_ Braaap have passionate and motivated sales staff that excel in the level of customer service provided. The despatch from their online stores is fast (the plan is to have parts ordered during the week and

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