Essay on Bp Oil Spill
Business Policy & Strategy (MAN 4764-1)
Presented to: Professor Melissa Sweeney
Presented by: Burl Hicks
April 18, 2014
Disaster in the Gulf: One Year Later
1. What external environment (general, industry, and competitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment?
BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that …show more content…
4. Who might be in BP’s strategic group and why?
Companies that might be in BP’s strategic group have to practice vertical integration and operate on a global scale (The Guardian, 2010). Companies in a strategic group are usually extremely competitive, and having the same strategy and resources enables them to stay that way. Some of the companies that could be considered such are Royal Dutch Shell, Exxon Mobil, Sinopec. All of these companies are looking to make huge profits just like BP and often set up rigs near the same areas. Fossil fuels are something that is in high demand. Each of these companies looks for ways to set themselves apart, but all are after the same good.
5. What would…