Essay on Bp-Crisis
International Journal of Advances in Management and Economics
Available online at www.managementjournal.info
Crisis communication failures: The BP Case Study
Daniel De Wolf1, Mohamed Mejri2*
of Littoral Côte d’Opale (ULCO)/Management & Economics, Dunkerque, France.
Superieure de Commerce/Management Department, University of Manuba, Tunis, Tunisia.
*Corresponding author: Email: email@example.com
On the 20th of April 2010, an outstanding explosion of the BP Deepwater Horizon oil rig situated in the Golf of Mexico caused the largest maritime disaster oil spill in the USA history and particularly caused considerable reputation and financial losses to …show more content…
Daniel De Wolf, Mohamed Mejri |Mar.-April. 2013 | Vol.2 | Issue 2|48-56
by ethical investors. In addition, a PR Week/One Poll’s survey conducted about one month before the accident showed that the public feels that BP has not done enough to stop the leak. This reputation loss persisted till yet. Almost a year after the Deepwater Horizon oil spill, the “l2th Annual Harris Interactive U.S. Reputation Quotient (RQ) Survey,” (released on May 2 by research group Harris Interactive polled over 30,000 Americans between December 2010-February 2011) revealed that, among the 60 most visible US companies, BP was second from last with a score of 49.82 and