Box Inc Case Summary

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Facts
Box, Inc. was a software company based out of California. The co-founders of the company made it clear to each other when they started the company that they would all do their best to preserve the “secret sauce” behind their success. The executives at Box were focused on keeping their software “ridiculously easy” to access, use, and manage. The Box executives were trying to preserve their young start-up culture, and discovered in was rather difficult while expanding to almost 1,000 employees in headquarters in 3 different countries. As Box grew

Problem
The problems at Box Inc. arose when they began to expand. The Management believed that what they had started was something good, a hard-working young company with good people who were encouraged to dream big and take part in significant work. This company was founded a built by Aaron Levie. Levie is a man who takes chances, he has the attitude to drive a business, but sometimes maybe not in the right direction. Dylan Smith spoke about dealing with Levie, he explained that Levie has such a large impact on the culture of the company, the culture in which he wants his employees to “dream big” which is great, but risky. Smith stated that Levie tends to get so caught up in the big picture, that he can lose track of what is going on and how realistic his ideas can be. Sam Ghods also spoke on Levie and stated “he is one of the most stubborn people I have ever met” he is so enthusiastic about what he does and what he believes in that it is near impossible to shake him off it. Ghods also claimed that Levie has become very vindicated
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was exactly what you typically find in a young start-up company, which include almost directly resembling the values and beliefs of its founders. In particular, the face of the company Levie, he was described as a “Larger than life character” and having the expertise of a veteran industry guru, with the tenacity and obsession of small start-up

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