Index of online excellence put in context of Drupal CMS
Summary: Drupal and Bowen Craggs Index of Online Excellence. What to think of it? How did Drupal fared itself?
Bowen Craggs & Co is a UK based research and consultancy group which is focused solely on online corporate communications - websites, social media and social channels. A very short introduction of what they do is to be found on their website. In short, they review, measure, and advise how to make the websites and social media channels better for businesses and customers.
To measure that they developed a Bowen Craggs Index of Online Excellence which was designed as a guide to the best in internet corporate communications. But it is not so much about communications as it is about marketing. Marketing the whole enterprise, not just the products or services it sells. The corporate website will be visited by many different profiles, including job seekers, potential and existing customers, employees, journalists, governments, and also investors and partner companies. We can talk about a common marketing ground which is engaging its users through various channels.
The list of all 30 companies which fared the best in the Index of Online …show more content…
They have a custom business logic, a unique model and they just have to move part of their operations online. Then there is the user experience which needs to be customized in order to serve all the stakeholders a business has. UX for a job seeker or a investor need to be tailored so it fits best both of these profiles. Another vital aspect of an ambitious websites are integrations. Those come in many forms and functionalities but their main purpose is to serve the goals the organizations has set itself. Whether it is an marketing automation system which should be connected to company’s CRM to reduce errors and save time at data entry. Or you want to engage with your sports club fans in order to offer them a personalized
Summary: Drupal and Bowen Craggs Index of Online Excellence. What to think of it? How did Drupal fared itself?
Bowen Craggs & Co is a UK based research and consultancy group which is focused solely on online corporate communications - websites, social media and social channels. A very short introduction of what they do is to be found on their website. In short, they review, measure, and advise how to make the websites and social media channels better for businesses and customers.
To measure that they developed a Bowen Craggs Index of Online Excellence which was designed as a guide to the best in internet corporate communications. But it is not so much about communications as it is about marketing. Marketing the whole enterprise, not just the products or services it sells. The corporate website will be visited by many different profiles, including job seekers, potential and existing customers, employees, journalists, governments, and also investors and partner companies. We can talk about a common marketing ground which is engaging its users through various channels.
The list of all 30 companies which fared the best in the Index of Online …show more content…
They have a custom business logic, a unique model and they just have to move part of their operations online. Then there is the user experience which needs to be customized in order to serve all the stakeholders a business has. UX for a job seeker or a investor need to be tailored so it fits best both of these profiles. Another vital aspect of an ambitious websites are integrations. Those come in many forms and functionalities but their main purpose is to serve the goals the organizations has set itself. Whether it is an marketing automation system which should be connected to company’s CRM to reduce errors and save time at data entry. Or you want to engage with your sports club fans in order to offer them a personalized