The descriptive social norm on campus about bottled water is to carry one with you and to dispose of it in the correct bin. For example, when I go visit my sister to the U of A campus, I observed that students placed their trash in the correct bin, so I placed my bottled water in the correct bin. This descriptive behavior communicates that recycling and separating items is a social approved behavior, hence it is also socially acceptable to use them. To help change students’ behavior I would first do some Community Based Social Marketing (Koger & Winter, 2002, p. 114). I would let my community leaders know how promoting reusable water bottles on campus would not only be environmentally good, but if they give bottles to students it would
