Boston Lyric Opera (BLO) is the largest Opera Company in New England, founded in 1976. It is a nonprofit organization that relies on extensive donations from many supporters to produce and perform a great deal of programs on the stage and community (Boston Lyric Opera, n.d.). Its partners are divided into two parts, one is public support and another is organizations and institutions. The mission of Boston Lyric Opera is to produce excellent productions, inspire audiences to appreciate opera, and cultivate enthusiasm for opera in Boston community and beyond (Harlow, Alfieri, Dalton, &Field, 2011). BLO hopes to create a new generation of opera lovers, attract appreciation of art and offer new opportunities for sponsors (Harlow et al., 2011). This book described how BLO developed some strategies to attracted future audiences, and analyzed the results, advantages and disadvantages of this approach.
The number of opera lovers has fallen sharply, comparing with other art forms, opera fans are older and aging. There are some core causes of low participation rates. One is the narrow fan base; more and more people choose to see music concerts or movies instead of opera. Moreover, another element is the expensive ticket. Because opera require the arts …show more content…
The Boston Lyric Opera created several different programs in the neighborhoods of Greater Boston area. For example, BLO provided some family performances in the local public libraries and community venues, they also organized free workshops at schools. BLO believed the family performance program can complete education, art, and marketing objectives. In addition, these performances also offered parents a chance to experience the live show with their children, which also helped to create new generation of opera lovers. Furthermore, it could help increase audience
The number of opera lovers has fallen sharply, comparing with other art forms, opera fans are older and aging. There are some core causes of low participation rates. One is the narrow fan base; more and more people choose to see music concerts or movies instead of opera. Moreover, another element is the expensive ticket. Because opera require the arts …show more content…
The Boston Lyric Opera created several different programs in the neighborhoods of Greater Boston area. For example, BLO provided some family performances in the local public libraries and community venues, they also organized free workshops at schools. BLO believed the family performance program can complete education, art, and marketing objectives. In addition, these performances also offered parents a chance to experience the live show with their children, which also helped to create new generation of opera lovers. Furthermore, it could help increase audience