Boss, I Think Someone Stole Our Customer Data Essay

4255 Words Aug 29th, 2012 18 Pages
Case Study 3: Boss, I Think Someone Stole Our Customer Data

Evaluate the obligation Flayton Electronics has to its customers to protect their private data.

Develop the communication strategy you would take to notify the customers of the potential security breach.

Recommend procedures that Flayton Electronics should take to prevent future security breaches

http://hbr.org/product/boss-i-think-someone-stole-our-customer-data-harva/an/R0709A-PDF-ENG

Flayton Electronics is showing up as a common point of purchase for a large number of fraudulent credit card transactions. It's not clear how responsible the company and its less than airtight systems are for the apparent data breach. Law enforcement wants Flayton to stay mute for
…show more content…
More broadly, he advocates cautious management to prevent data thefts, which are proliferating and could have long-term consequences.

http://www.iesep.com/en/boss-i-think-someone-stole-our-customer-data-hbr-case-study-and-commentary-harvard-business-review-article-44955.html?___from_store=esp

This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0709X, and commentary-only, R0709Z. Flayton Electronics is showing up as a common point of purchase for a large number of fraudulent credit card transactions. It's not clear how responsible the company and its less than airtight systems are for the apparent data breach. Law enforcement wants Flayton to stay mute for now, but customers have come to respect this firm for its straight talk and square deals. A hard-earned reputation is at stake, and the path to preserving it is difficult to see. Four experts comment on this fictional case study in R0709A and R0709Z. James E. Lee, of ChoicePoint, offers lessons from his firm's experience with a large-scale fraud scheme. He advises early and frank external and internal communications, elimination of security weaknesses, and development of a brand-restoration strategy. Bill Boni, of Motorola, stresses prevention: comprehensive risk management for data, full compliance with payment card industry standards, and putting digital

Related Documents