Indeed the relationship between the marketing business and the consumer continues to flourish in present time drawing in more and more spectator with every ad. Due to the fact that the market is ever-changing, marketing evolves to match said change. For example commercials, today do not look or sound the same as they did five years ago, partly because the tastes and values have changed since then but also because new potential customers are being reached. In Juliet B Schor’s book Born to Buy she notes the effects advertising models are having on today’s present culture and more specifically the children, which is their new target, she argues that “marketing efforts of vast size, scope, and effectiveness have created commercialized children.”
