Bordo's Beauty: Discovering The Male Body

Improved Essays
In Bordo’s Beauty (Re)discovering the Male Body we analyzed the impact of male modeling and the ways that the male body is objectified. I never thought of admiring male modeling as voyeurism, it’s a weird way to look at it because with female modeling. I think that women see it as an art form/ a talent but male modeling is strictly eye candy and is very appreciated. On the other hand it is truly ironic how a women can be seen as a sex symbol simply for being on the cover of Vogue and wearing a skimpy top, but a man in no clothing holding underwear is art, it’s alluring and pleasing to the eye and seen in a different context.
I felt that Bordo really expresses this concept- the fact that male modeling is seen as a new type of advertising. The

Related Documents

  • Superior Essays

    “ ...but when looked at sociologically, Todd 's world began to open up questions I had never considered asking . What is a ‘look,’ and how is someone like Todd able to see value in it” (Mears 2011:2). Ashley Mears book, “Pricing Beauty” tries to find out what gives individuals’ the ability to be editorial models. Mears was interested in the idea of having the “look” because she had personal experience with people like Todd, an agent, that told her she had the “look”. The industry gives a lot of people the desire to be an editorial model while also giving false hope about making it in the industry.…

    • 1043 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    In the introduction, Conley and Ramsey discuss Kilbourne’s Killing Us Softly series, which details about portrayal of women in various advertisements. Kilbourne stated that there are five ways women are portrayed as subordinate in advertisements, such as making themselves smaller than normal, having their mouths covered, comparing them to young children, using bondage, or depicting violence against females. There are also several differences between men and women in advertisements and Kilbourne addressed seven of these differences. Kilbourne says that these are that women are seen as flawless, women are seen and portrayed as objects, and certain body parts of women are emphasized in these photos. They also mock or negatively portray the strive…

    • 1085 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    We also see it in Victoria Secret models and how they present themselves on runways and posters. As for men we tend not to be objectify as much because we are suppose to be manly and not have any feminism characteristics. The Barbie doll is one of the main key media trends of objectification to woman and young girls trying to look like a perfect human being for the male pleasure and by doing so we tend to have woman starving themselves, operating themselves, and physically abusing themselves to look a certain way. Another great example is Playboy which was created for the male pleasure and is the standard of what and how woman should look like and what men expect. This is a big problem we have in advertising when it comes to objectifying woman and making them feel like an object rather then a person.…

    • 1462 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    I believe that men who are not models are affected by these ads like women. They also believe that they need to have nice bodies and hair like the models. In general, the model world affects men and women in similar ways. 
 While men and women are treated similarly in the advertisement world, but there is a double standard. Women are not only used for their bodies, but they often portrayed as dim-witted and airy headed.…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    When reading Annette Kuhn’s, The Power of the Image, you find yourself reading a powerful message about women and how important the study of women really is. One question Kuhn asks in her article that stuck out to me is, “Why are images of women’s bodies so prevalent in our society?” (Kuhn 42) After reading this question, I begin to wonder if this prevalence is a good or bad thing and what could be the different types of media or gender to blame for this question of predominance. What I believe to be true is that a woman’s body is worshipped by men, and a reason for it is early paintings and poetry showcasing the female figure in the nude.…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Disabled bodies are represented in various different ways, most of which are not in line with the traditional views of masculinity. Opsteyn (2015) argues that a lot of literature infantilizes disabled men, referring specifically to post-war writing to exemplify this. The reliance on others to perform tasks that are positioned as normal by able-bodied discourse is viewed as not only emasculating, but infantilizing. This image of the disabled male as childlike is one that remains dominant and is reproduced in various media representations of disability. Another popular representation of the disabled body in dominant discourse is one of asexuality.…

    • 1562 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    “Women have it harder than men… Women aren’t treated equal… Society is dominated by men”. Has society even thought that maybe men don’t have it as easy as society thinks? Society has focused too much on women's rights movement that they forgot about men. Media has affected gender roles throughout generations.…

    • 607 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    She spoke with compassion and support; Americans desire modeling but are shut out from awareness that modeling is superficial, not a career, constructed, and full of insecurities. The key components of beauty were something that came naturally for her. A 2005 graduate of one of Boston’s most prestige high schools, Commonwealth, Cameron Russell enjoys political and economical studies. In March of 2012, Russell spoke on the reality of a model. It is not flawless women “stomping the stage,” nor it a glamorous life as society views it as.…

    • 177 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    A wide variety of advertisements have been creating plentiful images of men and women for years now regarding gender roles and sex diversity. Ford (2008) explains the advertising industry in particular has formed the impression that “sex sells,” now using women’s bodies as sex objects. In addition to this, previous research has also shown men are being outstripped when it comes to women being sexualized (Ford, 2008). More importantly, the advertising industry has shown what the “accurate” gender roles for men and women are to be. Men are to be dominant, tough, strong, independent, and detached.…

    • 1164 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    In today’s society, advertisements are everywhere: on televisions, on newspapers, on magazines, on walls, on billboards, and even on buses. These advertisements cover every single surface available in order to catch people’s attention and influence them to buy the product that’s being promoted. The desire to promote products in order to capitalize profit is normal to today’s society and it’s even seen as the norm. Advertisements aren’t bad for they are the driving force in today’s consumer society, but it is what they use in order promote products that caused many debates in regards to female rights. In her “Still Killing Us Softly 4” documentary, Jean Kilbourne drew a line that linked the idea of women in society to how women are being portrayed in advertisements.…

    • 1405 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Introduction The purpose of this paper is to critically analyze the writing of Suzan Bordo as it relates to the course theme in regard to the placement of the body in contemporary social theory. More specifically this paper will address Bordo 's writing of The Body and the Reproduction of Femininity and how the female body is a instrument and reflection of culture in our modern society. First in Part I, I will provide a summary of The Body and the Reproduction of Femininity, and identify Bordo 's central thesis. In Part II, I will critically analyze how this literary work relates to the course theme and how female bodies are subjected to techniques of control, discussing femininity in Foucaultian terminology.…

    • 1873 Words
    • 8 Pages
    Great Essays
  • Great Essays

    These models have qualities of straight males while also having gay qualities. The gay qualities are subtle, so to not scare away the straight males viewing the ad. This homophobia is the reason the advertisements must be delicate; they must work “in a way that the straight consumer will no notice” (Bordo…

    • 1240 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    How are male and females bodies are viewed today on magazine or ads? Do people look just at what they want to look at or do people look at the whole picture? Sometimes who’s ever on the magazines people just want to look at what ever pops out to them. It can be either male body 's, females body 's, males clothing or females clothing. Another view on things can be movies.…

    • 773 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Our society’s perception of sex and sexuality is influenced by various factors, such as the media, culture, and religion. The media influences our perception of sex by oversexualizing women and over masculinizing men in advertisements, music videos, television, and film. Female models and actresses may dress or act in a provocative manner to gain attention by the media and particularly from men. Women may be influenced to imitate these behaviors, or even exaggerate their sexuality, to appear desirable to men. Women may also feel unconfident when comparing their bodies to those seen in the media, creating an unhealthy perception of their sexuality.…

    • 1279 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    pieces do not show. Therefore, this is not a feminist appropriate work because it creates a negative image of human beings, especially women. This idea can be seen in various sources surrounding body image as created in art. The struggles surrounding body image and photography are fairly solidified because of this.…

    • 1873 Words
    • 8 Pages
    Great Essays

Related Topics