Introduction
BOOST Juice founded by Jannie Allis in 2000, she was on adventurous trip to US in year 1999 where she observed that demand of juice and smoothie growing consecutively. When she came back to Australia she started studying about the fast food choices and came to a result that the local market needs a healthy fast food options and with the different concept of retailing in her mind includes customer experience construct on “love life” thinking.
With all these different concepts in her mind BOOST born in year 2000.
But Janine initially had a wrong beginning with a failed partnership in Melbourne after which they opened first boost juice in Adelaide. In the same year two more shops opened and she was also aware of limitations & needless …show more content…
They really contributed in Australia’s and other countries economy with a touch of healthy life style provider.
Competitive Advantages of Boost:
Boost Juice has a Competitive advantage over its competitors and competitive advantage is all about positioning the product and to position yourself in the market among competitors firstly you have to understand customer value differences to provide the product with competitive advantage. (Adam et al 2011)
Boost differentiates itself through its product line, services, channels or franchises and brand image. Whereas there product differentiation depends on their product style, design, and features.
As their products are simple and as we are living in ‘lookist’ society packaging matters and here in boost we always follow flexibility in terms of packaging as its changing industry as per demand.
In respect to service their distribution channel and overall customer experience is brilliant all over the world.
They also very competitive in terms of staff training and hiring. For the same they run a coaching program which keeps them motivated and focused.
One of BOOST competitive advantage over others is that they solely focused on customers, always listen and work on their
BOOST Juice founded by Jannie Allis in 2000, she was on adventurous trip to US in year 1999 where she observed that demand of juice and smoothie growing consecutively. When she came back to Australia she started studying about the fast food choices and came to a result that the local market needs a healthy fast food options and with the different concept of retailing in her mind includes customer experience construct on “love life” thinking.
With all these different concepts in her mind BOOST born in year 2000.
But Janine initially had a wrong beginning with a failed partnership in Melbourne after which they opened first boost juice in Adelaide. In the same year two more shops opened and she was also aware of limitations & needless …show more content…
They really contributed in Australia’s and other countries economy with a touch of healthy life style provider.
Competitive Advantages of Boost:
Boost Juice has a Competitive advantage over its competitors and competitive advantage is all about positioning the product and to position yourself in the market among competitors firstly you have to understand customer value differences to provide the product with competitive advantage. (Adam et al 2011)
Boost differentiates itself through its product line, services, channels or franchises and brand image. Whereas there product differentiation depends on their product style, design, and features.
As their products are simple and as we are living in ‘lookist’ society packaging matters and here in boost we always follow flexibility in terms of packaging as its changing industry as per demand.
In respect to service their distribution channel and overall customer experience is brilliant all over the world.
They also very competitive in terms of staff training and hiring. For the same they run a coaching program which keeps them motivated and focused.
One of BOOST competitive advantage over others is that they solely focused on customers, always listen and work on their