In “Lost in Translation”, Lera Boroditsky describes the importance of language to large corporate businesses so they know what to expect and they will learn more about it in her studies. The article, “Lost in Translation” was published in the The Wall Street Journal to help businesses understand the impact language has on people in all parts of the world. Boroditsky captures her audience by using the nursery rhyme “Humpty Dumpty” which uses the appeal to authority. She talks about her experience and what she did to further her research her personal experience fit well with personal anecdote. The reader will also see that she makes a vivid illustration on the work she did. Her research has helped her realize that language has a big effect on
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Her credibility is based on school affiliations along with getting advice from other experts. For example “Humpty Dumpty sat on a wall…” “Even this… nursery rhyme reveals how much languages can differ from one another. In English, we have to mark tense.” (Boroditsky 437) This Proves that not everyone follows the same things that people who speak English do. “Humpty Dumpty” has been around for a long time with that being said to try and add or change to the rhyme would not be rights. “In Russian, you would have to mark tense and also add gender, changing the verb if Mrs. Dumpty did the sitting.” (437) Experts from each country are the ones who provide this inside. Credibility is shown through each of the examples above. Appeal to authority goes back to the audience and shows that this information is proven and is a part of Borditsky’s research. The audience would be able to take their own works. The previous quote has been around for a long time as that was stated above, but if it’s ever changed it won’t have the same meaning and that is what is what’s presented in the …show more content…
The three rhetorical choices that were used to appeal to the audience were nostalgia, personal anecdotes and illustration. These three choices affected the readers by focusing on personal experiences, sentimental emotions, and visual aids. Boroditsky makes an effective point overall throughout her article. The rhetorical choices that were used gave the reader examples about how her research is beneficial and how much more research needs to be done. Borditsky’s article ends with an interesting question that intrigues the read to better understand how humans think, “Why do we think the way we do?” (Boroditsky). There are many ideas that can be learned from reading “Lost in Translation” but the one that stands out the most is the importance the author places on the business world to learning more about human language. Over the course of writing this, my understanding of the article has changed. I can now see that Boroditsky wants people to explore deeper into her experiment so that society can create better understandings of why we are the way we are and how our language can change how we think and communicate with humans here and
Her credibility is based on school affiliations along with getting advice from other experts. For example “Humpty Dumpty sat on a wall…” “Even this… nursery rhyme reveals how much languages can differ from one another. In English, we have to mark tense.” (Boroditsky 437) This Proves that not everyone follows the same things that people who speak English do. “Humpty Dumpty” has been around for a long time with that being said to try and add or change to the rhyme would not be rights. “In Russian, you would have to mark tense and also add gender, changing the verb if Mrs. Dumpty did the sitting.” (437) Experts from each country are the ones who provide this inside. Credibility is shown through each of the examples above. Appeal to authority goes back to the audience and shows that this information is proven and is a part of Borditsky’s research. The audience would be able to take their own works. The previous quote has been around for a long time as that was stated above, but if it’s ever changed it won’t have the same meaning and that is what is what’s presented in the …show more content…
The three rhetorical choices that were used to appeal to the audience were nostalgia, personal anecdotes and illustration. These three choices affected the readers by focusing on personal experiences, sentimental emotions, and visual aids. Boroditsky makes an effective point overall throughout her article. The rhetorical choices that were used gave the reader examples about how her research is beneficial and how much more research needs to be done. Borditsky’s article ends with an interesting question that intrigues the read to better understand how humans think, “Why do we think the way we do?” (Boroditsky). There are many ideas that can be learned from reading “Lost in Translation” but the one that stands out the most is the importance the author places on the business world to learning more about human language. Over the course of writing this, my understanding of the article has changed. I can now see that Boroditsky wants people to explore deeper into her experiment so that society can create better understandings of why we are the way we are and how our language can change how we think and communicate with humans here and