The ad stuck with respondents, and women wondered where they are and where they should go next – which made the idea a powerful call to action
The ad with the 2 paths behind the woman because it challenged me to take action and offered a kind of puzzle to think about 2 paths and taking action. It affirmed that I have options and it is my responsibility to take care of my health. An informed decision is better than guessing. - DH, ATL
I liked the ad that showed a woman standing in front of a fork in the road. It indicated that it was time to make a decision about bone health - which is where I am in my life right now. The ad and the page with all of the facts absolutely made me realize I need to discuss Prolia with my doctor. – DH, ATL
I had a positive …show more content…
Clearly Prolia is a therapy for stronger bones, but it offered the brand up as a something to consider as a patient is thinking about the efficacy of their treatment
When you first hear that you have osteoporosis, it’s a big issue. It’s important to be positive, keep moving. And that’s what she’s doing. Prolia can do that – P, NJ
Encourages you to get going with your bone density, Prolia can be that solution – P, STL
This is about a woman who is living her life to the fullest outside, doing what she needs to do, she is doing something to strengthen her bones, and look what she can do as a result – DH, NJ
If you’re not strengthening your bones, maybe it’s time to check out something else. Prolia can strengthen bones and you can see what that means for her. That’s powerful – DH, ATL
Clarity of Execution
The prominent picture of the woman in the immediate foreground felt like a personal plea to consider whether their current treatment was delivering the intended results. The larger picture of the womn speaking to the reader gave this idea stopping power
It’s like she’s talking directly to me. Front and center. Feels personal – NT,
The ad with the 2 paths behind the woman because it challenged me to take action and offered a kind of puzzle to think about 2 paths and taking action. It affirmed that I have options and it is my responsibility to take care of my health. An informed decision is better than guessing. - DH, ATL
I liked the ad that showed a woman standing in front of a fork in the road. It indicated that it was time to make a decision about bone health - which is where I am in my life right now. The ad and the page with all of the facts absolutely made me realize I need to discuss Prolia with my doctor. – DH, ATL
I had a positive …show more content…
Clearly Prolia is a therapy for stronger bones, but it offered the brand up as a something to consider as a patient is thinking about the efficacy of their treatment
When you first hear that you have osteoporosis, it’s a big issue. It’s important to be positive, keep moving. And that’s what she’s doing. Prolia can do that – P, NJ
Encourages you to get going with your bone density, Prolia can be that solution – P, STL
This is about a woman who is living her life to the fullest outside, doing what she needs to do, she is doing something to strengthen her bones, and look what she can do as a result – DH, NJ
If you’re not strengthening your bones, maybe it’s time to check out something else. Prolia can strengthen bones and you can see what that means for her. That’s powerful – DH, ATL
Clarity of Execution
The prominent picture of the woman in the immediate foreground felt like a personal plea to consider whether their current treatment was delivering the intended results. The larger picture of the womn speaking to the reader gave this idea stopping power
It’s like she’s talking directly to me. Front and center. Feels personal – NT,