Over the years Bombardier has displayed excellent growth in favorable times, and good resilience through economic downturns. Pierre Beaudoin, CEO and president from 2008 to 2015, and Executive Chairman of the Board of Bombardier Inc. from 2015 to 2017, attributed the company’s resilience in recent years to it’s culture. Beaudoin spearheaded a complete transformation of said culture in the past decade. “The transformation changed Bombardier from a company driven by engineering and manufacturing goals, with deep cultural divisions, to one focused on customers, an engaged workforce, and continuous improvement.” (Simpson, B. 2011). While Bombardier had always been a production oriented company, in this transition period it became
Over the years Bombardier has displayed excellent growth in favorable times, and good resilience through economic downturns. Pierre Beaudoin, CEO and president from 2008 to 2015, and Executive Chairman of the Board of Bombardier Inc. from 2015 to 2017, attributed the company’s resilience in recent years to it’s culture. Beaudoin spearheaded a complete transformation of said culture in the past decade. “The transformation changed Bombardier from a company driven by engineering and manufacturing goals, with deep cultural divisions, to one focused on customers, an engaged workforce, and continuous improvement.” (Simpson, B. 2011). While Bombardier had always been a production oriented company, in this transition period it became