Bombardier was founded beginning of the last century in Canada, firstly developed snowmobiles and continued to modify their product range by developing trains and airplanes. In 1989 Bombardier made the decision to compete in the European aviation market by acquiring Short Brothers Plc in Northern Ireland, currently known as Bombardier Aerospace and is employing more than 4000 employees (Bombardier, 2017).
Bombardier present itself as world biggest manufacturer of transportation with the aim to be a part of the evolution of mobility. Their competitive foundation is based among others on global talent management and offers employees development schemes as well as internal job