Body Sa Among Jabi Essay

7133 Words Apr 2nd, 2011 29 Pages
EXECUTIVE SUMMARY

Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches in the Philippines and 395 in other countries employing 29,216 workers. Including all its brands, JFC has 1,804 stores worldwide and total sales of more than Php 52 billion as of December 2010.

Despite owning 52% of the total local
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The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates, the two had a bulk of their lives being taught by their parents, also entrepreneurs, the basics of being a business person. Ice Cream is a fad in the Philippines during that time. However, to be a $650 million business as Jollibee is right now, ice cream is just not the thing that can carry you into the ladder of success. As time develops and competitors keep on coming, Tony had to think like the “big guns”, his empire's development was a series of new Product development, Advertising, Acquisition and Expansion campaigns. Today, the Jollibee Foods Corporation is a brand tagged to the Philippines. And it does not stop there. Tony admitted that having dominated the local market, it is time for the little bee to step out of its hive. His long-term dream of being world renown is about to become a reality. Tony admits that they are far from his dream, and it would take his third generation for this to happen. Still with his optimism, that has brought him to where he is today, Tony and Jollibee are not slowing down. An excerpt from the company website show just how dedicated the company is in further strengthening its hold of the food industry and the fulfillment of Tony and his family's dreams. Jollibee remains firm in

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