Am I skinny enough? Am I too fat? Do I look obese? Why do I have stretch marks? Why can't I look like her, she's perfect? I need to lose weight my thighs are too big, and my stomach isn't flat enough. Body image in the media has been a huge concern for a while, and it’s far from a trending issue. Adolescents should never have to question their physique, and to seek the approval in reaching the body perfection of thinness. For instance, in the 1920s if you didn't wear a bobbed hairstyle, wear short dresses, and wasn't known as a flapper you weren't socially acceptable.”The ideal of thinness and an enhanced appearance often drove women of the 1920s to diet and exercise in order to achieve this …show more content…
Additionally, stylists select far fetching outfits, and tailors wait on standby to make sure that the clothes fit like a second skin. Before awards ceremonies, attendees routinely fast and endure tight-fitting undergarments flatten their stomachs for unforgiving evening gowns.”(Derenne) In reality there is no such thing as a perfect body. Ideally, everyone is perfect in their own imperfect way. Our different body compositions are what makes us all unique; however we become fixated on what the media and/or society says what we ought to be. The media is “fixing” models bodies to make them appear perfect when they’re really not. The fact that the young girls don't know those images released to the public aren't real. Naturally, this causes the young girls to go into depression. They feel like they don't compare to others or the public eye doesn't accept them because they aren't as thin as the models in the media.”Furthermore, this type of exposure, regardless the amount, is correlated with negative body image. Specifically, rates of exposure to soap operas, movies, and music videos were associated with higher rates of body dissatisfaction and drive for thinness. Excessive media consumption also …show more content…
Realistically this body shape is unrealistic for most teens. Clothing lines are starting to create clothing for just this so called ideal body shape. The attractive plus size campaign generated a generous amount of negative publicity. In 2006, Mike Jeffries the Chief Executive Officer (CEO) of Abercrombie & Fitch was basically body shaming plus size girls. He stated that, “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”(Jeffries) in 2013 Jess Baker addressed this problem and came up with her own mock campaign. In her campaign, she talked about how his company is making clothes for unrealistic body shapes. “The only thing you’ve done through your comments is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable.“(Baker) Due to all the negative feedback Jefferies received from the campaign and the positive feedback Jess received from her awareness of negative body image Jefferies made a conscientious decision to apologize for his prior indiscretions, and lack of