Body image has been constructed over centuries. The society constructed the idea of body image and at the same time it keeps changing. Mass communication has the power to influence the group of people and/or individual in big amount within very short time. In twentieth and twenty-first century beauty industry advertising developed as a response to Victorian standards for women. Advertisers took advantage of the changing culture. (Wolf, 2002)
Women were breaking free from the cultural expectations …show more content…
In the other side women has pay every cent to follows the trend of beauty. Include in fashion and cosmetics. Woman has tried every edition of designers’ clothes collection in each term / season. The runaway show, catwalk model representing each collection has shown the skinny, thin mannequin model that perfectly fit with the collection. This phenomenon leads to society that constructs the idea of beauty with such a body shape and appearance.
The idea of beauty and perfect body shape well- constructed by the commercial that shown the skinny tights model, that used on the advertisement. Creating the pseudo reality and at some point that will confusing the society of idea of beauty. Meanwhile the society has followed the construction about beauty that comes along with perfect body shaped.
Perfect body shape is come out as the mark to define beauty and unconsciously, it has been agreed by the society. The Idea of beauty has been shaped by its society though the idea of woman that can be categories as pretty, when they have light skin color, 170 cms tall with 50 kilograms weight, with shine hair, perfectly shaped eyes, pointy nose, and glowing skin that created by the industry of fashion through