Bobos Essay

Bonobos made its mark in the menswear fashion world in 2007, as well as creating a path of change with its e-commerce based platform. Headquartered in New York City, Bonobos designs and sells men’s clothing, such as casual wear and formal wear. It offers full lines of men’s suits, outerwear, denim, swimwear and accessories. The company refers to its store locations as “guide shops,” where all men are welcome to come in and get their perfect size in any style offered. The concept of creating guide shops for men started when the CEO, Andy Dunn, could not find pants that fit. He decided that there needs to be a shop where men can come in, get there sizes professionally by expert guides and fix the problem of men only having limited sizes. Bonobos has expanded its playbook from then on to producing shirts, outerwear, and many other articles of clothing. “Shopping for clothes is a pain. We're here to make it painless, and maybe even fun.” Bonobos sets out to build the best online shopping experience to its male demographic, that is super easy and convenient. Bonobos understands that men are not the biggest fans of shopping, whether it is because it is a hassle, or even time consuming. The company thrives off of great customer service …show more content…
Bonobos focuses on creating guide shops in major cities, such as Chicago, New York, Los Angeles, etc. Their headquarters are in the Soho in New York City, where their major clients are made up of business professionals. Having guide shops in these cities opens up opportunities and abilities to cater to young professionals daily who need expert advise and help on tailoring and suiting. By identifying the locations where their consumers will most likely become aware of the brand, the easier it would be collecting data for the ideal consumer profile, while also identifying who, where, and how to reach potential