Essay on Bmw (Project Proposal on Bmw)

1640 Words Jan 21st, 2013 7 Pages
PROJECT PROPOSAL Strategies and Tactics Employed by BMW in Pricing, Production and Resource Utilization using Micro And Macroeconomic Theory

MBA Full time Sept. Intake 2012
Course Module Managerial Economics
Course Co ordinator Ceyhun Elci Submitted by
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Bayerische Motoren Werke AG (BMW) was founded as a producer of aircraft engine in 1917. Later in 1923 they shifted to motorcycle production and by this motorcycle production industry they entered in automobiles in 1929. It’s headquartered in Munich, bravria, Germany; it is the parent company of Rolls Royce Motor Cars.

In 70s BMW in North America was established and consumers, who love sports and luxury cars, became “Bimmer” owners. In this period it also launched three tier sport sedan range consisting of 3, 5 and 7 series. In later half of 1990s it opens its first U.S manufacturing plant and expanded its empire to all over the world. They continued production in their other brands like Mini and Rolls Royce and also continue to build motorcycle. BMW is having large number of job opportunity they recruit almost 18300 employees per year.

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