BMC belong the private care home market. The latest figures show that BMC is competing against approximately 200,200 private care homes within the UK and residential care in the UK has grown 3% in the past 5 years equating to about 1% of GDP (Laing Buisson 2017).
A simple analysis to measure their brand awareness in comparison to their size against the four most recognised private care home providers in the UK (Tim Jarrett 2017) and the two largest private care home providers within the same geographical location as BMC (see figure 2). The perceptual map identifies BMCs’ positioning against their major competitors, it reveals that BMC is massively outdoing their local competition, but stand far apart from the leading brands in the market. (See
A simple analysis to measure their brand awareness in comparison to their size against the four most recognised private care home providers in the UK (Tim Jarrett 2017) and the two largest private care home providers within the same geographical location as BMC (see figure 2). The perceptual map identifies BMCs’ positioning against their major competitors, it reveals that BMC is massively outdoing their local competition, but stand far apart from the leading brands in the market. (See