Essay on Blue Ocean Strategy

4300 Words Aug 4th, 2012 18 Pages
A REPORT ON THE
ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS

CONDUCTED BY:
NAME: MBURU
ID: L0471ALAL0211
MODULE: STRATEGIC INFORMATION MANAGEMENT
LECTURER: DAVID ACQUAYE
COURSE: BA-BMS 4
DATE: 19TH APRIL, 2012
WORDS: 3,776
SCHOOL: LONDON SCHOOL OF COMMERCE
LONDON, UNITED KINGDOM

Table of Contents
Executive Summary3
Chapter One
Definition of Blue Ocean Strategy4
The Authors6
Chapter Two
Introduction7
Major Differences Between Blue Ocean and Red Ocean7
Conclusion7
Chapter Three
Introduction10
The Four Actions Framework10
The Four Actions Framework In Practice10
The ERRC Grid10
Chapter Four
Conclusion16
Recommendations17
Reference List18

EXECUTIVE SUMMARY
The author carried out this
…show more content…
They discovered that the strategic moves – the study of what an individual does that makes a positive difference and understand how to replicate it systematically so as to improve the quality of ones success – that matters centrally was to create blue oceans (Kim and Mauborgne, preface x). Their aim was to make the formulation and execution of BOS as systematic and actionable just like competing in the red waters of known market space. This research that Kim and Mauborgne undertook was for more than fifteen years and the data that they analysed was stretching more than a hundred years back. Kim, born in Korea, is Cofounder and Co-director of the INSEAD Blue Ocean Strategy Institute and the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second-largest business school). Mauborgne, born in the United States, is Cofounder and Co-director of the INSEAD Blue Ocean Strategy Institute, INSEAD Distinguished Fellow, and professor of strategy at INSEAD, France (the world's second-largest business school). (Kim and Mauborgne, page 239-240). Mauborgne is a member of President Barrack Obama's Board of Advisors on Historically Black Colleges and Universities (HBCUs) and she is also a Fellow of the World Economic Forum, (Web 1). The Sunday Times (London) called them “two of Europe's brightest business thinkers” (Web 1).

CHAPTER TWO
MAJOR

Related Documents