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Redbox product and service is considered a blue ocean move and because they were the first to introduce a new way of renting that saved consumers lots of late fees. Redbox rental includes more than 3 billion discs; they are America's top choice for video games and movies. Currently with 35,900 locations nationwide near every corner, Redbox is the fastest and easiest way to rent the top new release and family video games. They are ahead of the game because they feature over 200 titles, fully automated video rental store which only take up 12-square feet of retail space. Redbox is more their network spreads nationwide with more than 35,900 locations and are at most of the shops customers use daily. It is very easy to rent-and-return anywhere policy and simple touch screen rental process makes movie and game renting easy. Very affordable, top release movies and video games are available to rent as low as $2 a day. Redbox represents a blue ocean strategy; since it is sought deploy innovative business ideas that at that time were unknown, and which were characterized by the creation of markets in areas that were not exploited, and that also generated opportunities for long term profitable and sustainable growth; moreover, the competition lacked importance as unique and individuals markets were created, breaking the rules and creating new demand (Redbox, 2014). Renting is fun for the whole family, just walk up to any Redbox kiosk and begins by simply touching rent a movie or game. Surf through titles and touch the movie to get additional information about it. Once ready to rent just press add to cart until you have all the movies needed for that visit, then check out. However this strategy may become a strategy red ocean, as is the case with the strategy
