The purpose of this essay was to find an example of an inter-functional blue ocean business model. After having made all the researches, I first understood what social differentiation is.
When talking about a social differentiation, the separation between persons on their sociocultural factors is what we mainly think about. These factors are the values and customs that define a community of people. Social classes, religion, economic status are parts of these factors that can directly or indirectly alter businesses and the quality of life. They can also be known as function systems.
Combining between function systems can be by linking religion to economy or politics to economy, etc. This is how boarders can be crossed and Blue Ocean opened. …show more content…
They got the Halal certification 3 years after the founding and this helped them gain the trust of the entire population, including non-Muslims as the main key of success is not only about the certification but also for the taste of their products. Gaining the trust of the population also helped them extend their business all over Malaysia, but also in the Southeast of Asia, mainly in Indonesia – with its 204 millions of Muslims (Source: The World Bank) – and in China, as they currently have more than 250 outlet. (Source: Old Town White Coffee …show more content…
Also, due to the length of the paper, I couldn’t talk with more precision about the blue ocean strategy and the other ways of crossing boarders, such as segments and the different strata of a society. Finally, I only took the topic from one side, which is combining economy and religion to cross the social differentiation boarders and consequently, create an uncontestable business space.
FUTURE RESEARCH QUESTIONS
Opportunities are never missing, same thing for blue oceans. Everything is improving with time and so will blue oceans. The uncertainty of success is one of the questions that are remaining without answers. Are we sure to succeed in our blue ocean? Should we avoid the red oceans? What are the impacts of focusing too much about blue oceans, on the red oceans?
This is something that retains me. What would happen to the current market spaces if all the companies start exploring new
When talking about a social differentiation, the separation between persons on their sociocultural factors is what we mainly think about. These factors are the values and customs that define a community of people. Social classes, religion, economic status are parts of these factors that can directly or indirectly alter businesses and the quality of life. They can also be known as function systems.
Combining between function systems can be by linking religion to economy or politics to economy, etc. This is how boarders can be crossed and Blue Ocean opened. …show more content…
They got the Halal certification 3 years after the founding and this helped them gain the trust of the entire population, including non-Muslims as the main key of success is not only about the certification but also for the taste of their products. Gaining the trust of the population also helped them extend their business all over Malaysia, but also in the Southeast of Asia, mainly in Indonesia – with its 204 millions of Muslims (Source: The World Bank) – and in China, as they currently have more than 250 outlet. (Source: Old Town White Coffee …show more content…
Also, due to the length of the paper, I couldn’t talk with more precision about the blue ocean strategy and the other ways of crossing boarders, such as segments and the different strata of a society. Finally, I only took the topic from one side, which is combining economy and religion to cross the social differentiation boarders and consequently, create an uncontestable business space.
FUTURE RESEARCH QUESTIONS
Opportunities are never missing, same thing for blue oceans. Everything is improving with time and so will blue oceans. The uncertainty of success is one of the questions that are remaining without answers. Are we sure to succeed in our blue ocean? Should we avoid the red oceans? What are the impacts of focusing too much about blue oceans, on the red oceans?
This is something that retains me. What would happen to the current market spaces if all the companies start exploring new